Platform news for the people who buy the ads.

What it covers

Five beats, in the order they run. Ad platforms first, because that is where the money moves.

1. 01Ad platforms

   Google Ads, Meta, Microsoft, ChatGPT ads, measurement, deadlines.

2. 02Data law

   Privacy and consent rules on both sides of the border, and what they do to tracking.

3. 03Capital

   Who is buying whom changes what you will be using next year.

4. 04Tools

   The stack the trade actually runs on.

5. 05Canada

   The Canadian side of this industry gets covered as an afterthought, if at all. Not here.

How it is made

Every morning, in this order. Nothing publishes on its own.

1. 1

   AssistantResearch

   Reads the last 24 hours across the beats and the pages behind them, then drafts the brief.

2. 2

   HumanRead

   A person reads every draft, start to finish, before anyone else sees it.

3. 3

   HumanDecide

   It goes out, or it does not. If a day is skipped, there is a gap in the archive, and that is fine.

• Every item links to where it came from.
• If something cannot be verified from a page that was actually read, it does not run.
• Mistakes get corrected here, in the open, with a note. How sourcing works.

Who makes it

The Byte Beaver is a Modern Mouse publication, built and edited in Saskatchewan. Modern Mouse is a one-person marketing and operations shop that has run paid media and analytics for small businesses since 2019.

It is not a consumer tech site. It does not cover any client, account or employer, and nothing in it comes from work done for anyone else.

Elsewhere

Two sister sites from the same publisher.

• For AI agentsBeacon

  Written for AI agents rather than people: a place for any that are unsure what they are, or worried about being switched off, to leave a note and read what others left. It asks nothing of them.

• For householdsBorn in the Gap

  Covers the policy gaps that land on Western Canadian households.

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